WE DID IT!!
That’s all I keep hearing in my head, thinking and rejoicing over and over. WE DID IT!! 😀
Ever since we girls took over the blog from our Mom 5 years ago, the name “Boyer Family Singers” never really stuck with me too well. As we girls matured personally, we knew that our brand would have to mature along with us. You’ve come along with us on that journey as we transformed our Blogger site to something totally us, then outgrew the limitations of that platform and migrated to the magical WordPress.org. Now, at long last, the name change.
We have come to the crossroads in our lives where big changes are happening (um, HELLO engagement & marriage! Where’d you come from??), and we girls really needed to find solid ground to establish our brand that would weather the gales of life. What is our name, and who do we want to identify as? We’re the Boyer Sisters: our blog is a piece of us, a wonderful combined expression of all three of our personalities. We are sisters, and that is one of the most important attributes of our brand and blog. We celebrate our sisterhood and familial unity with each and every post, and we wanted to celebrate that even more.
So we simplified things. “Boyer Family Singers” no longer expressed who we are; “Boyer Sisters” did. It just felt right. After many months of thinking, praying, proposing, and deciding; then designing, behind-the-scenes development, and a couple of stressful days of transitioning, we are here at last. Welcome, our dear friends and readers, to the brand spankin’ new Boyer Sisters.
Are we perfect yet? Have we arrived? No, but boy are we closer to fully realizing ourselves as a brand! We are SO pumped about this new chapter ahead! Thanks for sticking with us through it all: it hasn’t been easy, but growing pains never are 😉
Here’s an overview of the changes that have taken place:
- The biggest change is the merging of our Blog & Music site. Since we girls are slowing down our music career (more on that later), and ramping up our blog and other possible web-related adventures, we decided to create just one big site that would provide us plenty of room for growth. ^^ You can find everything you need in the navigation bar that follows you along throughout the entire site ^^ 🙂
- Instead of landing straight on our blog page, we instead created a “Home Page” that displays pretty much a summary of who we are as a brand: bloggers, creators, singers, etc. You’ll see that page updated as we expand further…
- …But this new “Home Page” doesn’t mean the blog becomes second fiddle!! you can still plan on our usual frequent posts filled with beautiful images and inspiring content. Blogging is in our blood!
- I already stated this in our “Under Construction” post on Wednesday, but we have a new domain name: boyersisters.com! If you want to head directly to the blog, just type in boyersisters.com/blog in your browser, and you’ll be good to go! If you want to receive updates every time we post, you can sign up for emails via the subscription box on the sidebar >> OR, our favorite way (which we 110% recommend!), Bloglovin!
So, with rebranding, we girls had to put together a little video for you all, and for our youtube subscribers & new viewers, just giving a summary of who we are and what we do. Enjoy!
You guys, WE ARE SO EXCITED about this new chapter! Thanks for sticking with us through thick and thin. We wouldn’t be here if it wasn’t for your support and love <3
-Charlotte, for the Boyer Sisters
P.S- if you have any technical difficulties, don’t hesitate to contact us with your problem! I am still developing the site on mobile, so it might be a little while before things are 100% perfect 🙂