Hello dears! Guess what? Today is Magazine Monday! I am so pleased to be able to share this particular magazine with you today, as it was started by a woman who was very influential in the sewing and homemaking revival of the 1920s: Mary Brooks Picken. Mary started the Woman’s Institute of Domestic Arts & Sciences which provided several different correspondence courses that covered topics from baking to canning, to dressmaking. The Institute also produced a magazine entitled “Fashion Service”, which provided encouragement, sewing advice, homemaking and beauty tips, and, most importantly, notes on the latest fashions. I happened to come across one of these lovely pieces of sewing history at an Antique Mall a few years ago, and I am glad that I can finally share a piece of it with the blogging world. So, without further ado, I present the August, 1927 edition of “Fashion Service”.
CLICK ON THE IMAGE FOR A CLOSER LOOK!
Isn’t the cover illustration (and typography) just scrumptious? To be honest I bought this particular magazine just for the cover. I am not a huge fan of certain 1920s fashions (they just do not work well on this hourglass figure of mine. Boo-hoo!), but this Sports frock featured on the front makes me sigh every time I see it. It is just so lovely, simple and practical. Someday I want to make a variation of it that would look suitable on me. Perhaps something along the lines of this ensemble worn by Lauren Bacall in the 1940s.
I absolutely love the beautiful words of encouragement that they used to supply in these old women’s magazines. The particular advice in this article (highly suggest you read it!), to apply the slogan “Not for me” to any influence in our lives that doesn’t help us on the road to Heaven and Home can be so aptly applied to this time in my life. It can be very hard deciding between different paths to take and advice to listen to, so I am most certainly going to be applying this slogan to my walk in the months and years that lie ahead.
Ah! The elegant 1920s! These dresses can seem prudish and old-fashioned, or even ugly, when you first look at them. That’s why I used to positively despise 1920s fashions. But as you look at them more, and start to appreciate the detail and thought to design that went into these dresses, you really start to admire the aesthetic of the era. Do you see the amount of variation that the designer was able to create in these three dresses while still keeping the straight, knee-length silhouette of 1927? It’s amazing!
Cloches! If I dressed in the style of the 1920s I would most certainly wear either Model 2 or 2D. I love the detail of the contrast stitching and appliqué on both of them. So lovely! Which would you wear?
More 1920s elegance. I adore the beret (or is it a crushed cloche?) that accessorizes Model 3a. And I don’t think I would mind wearing that dress either.
And last, but certainly not least, is the sewing tip of the magazine: how to make the Sports frock featured on the cover. Now it sounds to me as if you would probably need a basic 1920s pattern to base the frock on, but if you are good enough at pattern drafting, it would be a simple matter to draft a basic dress pattern to follow. If anyone makes this dress I would love to see it! I am sure it would be such a comfy, fantastic piece to have in your wardrobe, especially if it was made up in wool jersey as they suggest (crepe was another fabric suggestion).
Alright, on to the usual business. Cassie of Calico Sisters is sharing a 1934 edition of Better Homes and Gardens (cannot wait to see that!) on her blog at some point today, so do hop on over and check that out. And, if you have a Magazine that you would like to share with the blogosphere, at any time throughout the next month, link it up using the link widget below! I, and many others, would love to see what you share!
Do you like the styles of the 1920s?
Which dress/cloche best suits your style?
Brigid, the Middle Sister and Singer