Once upon a time there were three girls who had a mailbox. With great dedication they would check their mail every day. One day they discovered a rather large box addressed to all three of them sitting inside the steel walls of the mailbox. They knew the addressee (the lovely Rachel of Garlands of Grace) but couldn’t think what she could have sent them. Imagine their surprise when they opened the brown package to find an absolutely gorgeous Seventeen Magazine from August, 1946 inside! Squeals of delight emanated through the house from the girls as they perused its pages along with smiles and sighs of pleasure.
A lovely story, no? And it’s all true (well, except for the part about the magazine fitting in our mailbox… It was actually delivered to our door by the mail truck :D). But truly, we were all drop-dead amazed to find this magazine staring up at us when we opened Rachel‘s package. Thank you Rachel!!! I knew from the moment we opened it, that I HAD to share this magazine with all of you. I just had to! So, here we are, in the April edition of Magazine Monday, and you all get to peruse with me a few pages of the August, 1946 edition of Seventeen Magazine. Let’s see what delights of history await!
A show of hands, who wants her whole outfit? I probably couldn’t pull it off, especially the hat, but it is so pretty… one can dream!
Oh, the shoe wonders of 1946. With the war being over, and newer styles coming into fashion, what we know today as ballet flats were also coming into style. Who knew they would stick around so long? The brown lace up pair on the right look just right for going to a Scottish country dance. Oh, if only I could find such a pair!
Of course I had to feature these two pages with the adorable drawings. The blouses and skirts look so comfortable and practical, I might just have to take a cue from these illustrations and make myself an equally delightful blouse for the summer. Which ensemble is your favorite? The full skirt or the a-line? I’m really torn between the two.
I have to give a disclaimer/warning before you scroll down: Some of you might consider the next scans “immodest”. I am merely sharing them because I want to give the whole picture of how young women used to dress in the 40s. If you don’t approve, then just keep on scrolling down to the next delightful dress image, and please keep your thoughts to yourself. If you love learning all about the ins and outs, unders and overs of vintage fashion as much as I do, then let’s read on together!
So, today I’m going a bit out on a limb by sharing these girdle ad scans. When I was first getting into vintage fashion I always wondered what they wore underneath their clothes. The only problem was every site I visited to try and research the “unmentionables” of the era, always had racy/inappropriate images. “Sigh” I guess that’s the world we live in. Now, I will say these images aren’t the best (modesty wise. But what can you do?), but they do give us an idea of what type of support a teenage girl wore, not only to “perfect” her figure, but also to hold up her stockings. Plus that lipstick ad was too funny not to share. 🙂
Such practical, delightful fashions! That skirt looks like one I could wear all year round without fear of marring it by doing my bit in the household chores, and anything else life threw at me.
Such a delightful little dress! And, I just have to point out: they had frizzy hair in the 40s too, and they still managed to look glamorous. 😀
Oh-ho! So “boyfriend” fashions aren’t anything new I suppose! But aren’t the color combinations so fun? I wish they still made saddle shoes in such a variety of colors.
Oh, my, I think I just died… This girl’s ensemble is so sweet, and her hair is just too perfectly cute! It makes you want to go find your own matching plaid skirt and Tam o’shanter.
If you thought sweaters in the 40s were boring, I hope this proves you wrong. Just look at the bevy of styles listed here, and believe me, there were plenty more throughout the rest of the pages of this Seventeen Magazine!
Something about the cool, clean lines of this top caught my eye as I was choosing which pages I would share today. It looks so 50s and yet, so very 40s at the same time. It looks like such a classic style, I might just have to make my own version.
Oh, yes, this ad. 🙂 This was on the back cover of the magazine. Aren’t the illustrations SOO cute? And the wallets are so cunning! I don’t think I would mind having a blue wallet, would you?
There was an interesting article in this Seventeen Magazine that I didn’t share today for a very specific reason. The reason being I wanted to start a new (short) series around it! It goes through four different girls wardrobes, tagging the dresses that were featured throughout the magazine. I thought it would be fun to feature each different girls wardrobe, starting later this week, over the next few weeks/months. What do you all think? Would you like to see these “wardrobe” posts?
Cassie of the Calico Sisters has promised to share one of her Life Magazines from the 40s later today, so make sure you stop by her blog to check that out when its up! And, if you have a magazine to share throughout the next month, link it up using the widget below!
Would you like me to feature the 1940s Girl’s Wardrobe article?
Which item/outfit is your favorite from these pages?
Brigid, the Middle Sister and Singer